So here is a basic formula of how you want to out line your ppc campaigns.
- Researched Keywords
- Researched Ad Copy
- Researched Website Content
- Web 2.0 Property’s
- Article Link in footer
Keyword Research
Now there are a ton of keywords you can fight for. Of course choosing the high traffic ones such as “make money online”, “home business”, work from home” etc. Are very difficult to stay on target for because they cost an arm and a leg to use. So if you want to do some serious keyword research try long tailing those keywords and bringing more value to your keyword and more targeted. So lets say I used make money online and expanded the term to target my specific niche. Which is people search. So you would use “make money online with people search”. Even though this keyword is very broad, it does target exact people who are looking to make money online with people search. Which will do one of many things for you, lower your cost dramatically and bring up your click through so you get a high quality score. Now if you want to find out what keywords to target you can use keyword spy tools, thing such a “hexatrack” or “ppcspy” and other you can google about but I wont post the links because per the rules you are not allowed to post links with optin forms on the websites. As long as your keywords are long tail your costs for keywords wont be high. Its just broadening your keyword marketing and forcing google to lower your costs because there is absolutely no competition in this market.
Researched Ad Copy
This is very crucial to your ppc marketing needs. In order for you to get an high quality index with your ad copy it really needs to be relvant to your website. So you dont want to use “work from home ” keyword and your whole website is about “affiliate programs”. This will raise your costs and get you a real low quality score. This will also force you to pay what ever search engines you are using a high cost per click. So do some research on your website and connect the dots with some of the most important info on your website to your Ad copy. For example if I am targeting “make money online with people search” then in my ad copy I might use.
body: How i Make $1 With People Search Online
url: www-mmm.com
Now on my website it should have some what the same headline and body in my website content. I mean even if the domain shows up somewhere it wont hurt your score but even maybe bring it up.
Researched Website Content
Keeping it relevant is key to your quality index and cost per click. PPC search engine marketing requires alot of testing and relevance. This is what it is all about, keep everything connecting and staying in the right direction or flow of the content. If you go off course with your content then you are just wasting your money. When your research your website content, you want to see what your niche can offer people. Other than posting I make $2 a day with this, you want to give some benefits of what this will do for your leads. Create a sense of urgency if they dont signup. Your prospect needs to feel compelled by emotional triggers that say “hey I have to signup with this now!”. There are couple things you can do to create website copy so that you can achieve this. If you are serious about making money online,this is something you might want to educate yourself in unless your happy with using affiliate websites already created for you.
How to research for website content?
Web 2.0 property’s
This can be one of the most powerful tools you can use. How ever you dont want to make your web 2.0 property too visible, if you can put them there with some nice faded images with tags in the images to let the search engine know they are there then you can score some serious bonus points with the search engines. Here is why you need to add these things to your website.
- 1. Google loves these things because it reveals this to them. It shows them you are not some scam website, that you dont mind leaving a bread crumb trail back to your business which is a real business opportunity.
- 2. It also provides more information regarding your niche.
So if you create some social network profiles for the four major ones in the world, then you would actually keep the content on those social network profiles targeted to your ppc marketing campaign. So in case that person decides to get curious, they will basically be heading over to another sales page. But do your best to hide those images or links because you dont want those leads leaving your website, you just want to bring up your quality index.
Embed your profile links in each of the images and create image tags so the search engines know what they are looking at.
Article footer links
This is a very powerful method that I have learned about and tested. Now if you cannot automate this here is what you do. Lets say you are targeting 5 really high target keywords. ex. make money online, work from home, home business, affiliate marketing, affiliate programs etc. Now what we would do is create 5 articles, 1 per keyword all relating to each keyword. This article needs to be targeted towards the keyword and keeping it relevant towards your website and content. Everything has to connect. Now after we have created an article on a TEXT NOTE PAD first or word doc, and edited it. We now create a new note pad doc called index.html. So what we would do is just save each new article we created on our note pad and save them all as index.html. You can do them all the same so just put the keyword before index so you know which one is which. Next step is to create the links and keywords in the footer of your website. So it would look something like this.
copyrights @2009 your name All rights reserved
Facebook image link | Youtube image link | Myspace image link | Twitter image link
Now each keyword you see above will lead to a new index page. So if they click on affiliate programs its gonna lead to this page like this. www-yourdomain-ws/affiliateprograms
We dont care so much if they click on it, but we do care that google sees the relevance of our keyword and article content that helps bring up our quality score. To create this new index directory you need to go to your FTP and right click on your domain after you have logged in and just create a new file name in your domain. So you would call it affiliate programs or whatever keyword you are targeting.
Payperclick keyword groups
Now we want to create three ad groups. high converting keywords, test keywords, BAD keywords.
high converting keywords: these are the keywords that are converting for you and giving you the most value for your money.
test keywords: this is where you test out your keywords to see which ones are which and categorize them in there proper level of conversions and cost. If something is working then move it up to the next one and make sure it is not running any more in your test campaign.
bad keywords: this is the group you want to put all your keywords that are not converting and costing you too much to make a conversion. Just because you get 100 click and 5 conversions that is not worth it. If its costing you more than $3 per conversion then you are wasting your money. There is one reason why this is not worth it to you. Because if you are paying more than $3 bucks to get a direct optin then thats a huge waste of money. The most you should be spending to get a optin conversion with just name and email is $3. If you want name email and phone number then it should be no more than $5 per conversion. After you have moved your bad keywords into this group, make sure this group is paused or turned off. You should not be running this group!
Remember to move your keywords accordingly and dont forget to turn them off if you dont want to run them.
So here is method I use, but might not work for you! so use at your own risk!
When you run your campaign, to get a high CTR and Quality Score, this is what I do to do that. I put my daily cost for my first day at $15. Now I put my cost per click at $5. Now what happens is I might only get 3 clicks, but my CTR is at almost 75%. What happens now is I do the same for the next day. After two days of doing this and $30 of testing, you quality index and cost per click can be moved down to what ever you want. After this I move my cost per click down to wholesale prices. So for instance yesterday I might have paid $5 for make money online. Well today I will be only paying $0.50 cents or less. Maybe even less depending if you followed some of the format I have shown you or some of the tips and tricks you have learned your self.
